Knowledge of
two strong brands
catched in one machine.

summary of the Miedema varix 3000

Based on the developed by Bush, technical functional basis Scope Design has created a new design for the varix of Bush and Miedema. Within this design, a lot of attention has been paid to optimizing the ergonomics and the quality appearance of the improved cultivator. By applying unique branding elements for both brands, they can profile themselves independently in the market.  

design letter

Struik had developed the technology for an improved version of a soil cultivator . With this, coarse chunks of earth are ground, so that they are suitable for use in tight, smooth plant beds. This Varix had to be launched on the market together with Miedema . Scope Design was asked to provide the technology with a high- tech design that would do justice to both brands.  

The approach of the project

Based on the developed by Bush, technical functional basis Scope Design has created a new design. Within this design is much attention paid to optimizing the ergonomics, the branding of the two brands and the quality feel of the improved tiller. The new design had to connect to the two different brand identities that belong to Struik and Miedema.  

In the collaboration with Miedema and Struik has Scope Services The pro's of it improved design explicit brought forward, om to show how one improved design additional create valueëert for the customer. 

THE DESIGN RESULT

With an adjustable height and round mold along which the blades cut through the soil, the crushing of the rough pieces of soil in the plant beds has been improved, resulting in tight plant beds . When carrying out functional improvements in the design, at the same time is made to the cre uto of the best possible quality appearance of the product. By applying unique branding elements for both brands, they can profile themselves independently in the market.