characteristic design
with a transparent approach
for a real coffee experience.

summary of the ZIA

When developing the latest De Jong DUKE Zia moesten karakteristieke merkelementen van de koffiemachine worden behouden, zoals de visible coffee beans in the front container. Scope Design made smart use of iPhone technology, giving the user one full screen display available in the operation of the coffee machine. An optimal balance design, interaction and functionality. The design won the GIO award.

design letter

At the develop from de Zia, wilde De Jong DUKE kapitaliseren op bestaande en karakteristieke merkelementen van their koffiemachines en tegelijk de modernste technologie verwerken in het nieuwe design.  

The approach of the project

The most important innovations had to be found in the high-end user experience. For example, a new display has been designed for the Zia in close collaboration with De Jong DUKE. In order to achieve full screen , smart use was made of iPhone technology. A daring choice , because the steam and moisture that are produced by brewing coffee can have a great influence on the operational reliability of the operation.


The new De Jong DUKE Zia has become a contemporary coffee machine in terms of design, interaction and functionality. The glass cups detectable by sensors are also innovative . It is a coffee machine with elegant lines , gourmet espresso, visible beans, a high capacity and a very advanced all-screen display. The design was appreciated with a GIO award.

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