Freedom to farm
Power to Grow
clever autonomous farming
AgXeed is one of the world’s most innovative companies in the field of autonomous agriculture. The company was founded with a clear ambition: to manage natural resources sustainably through precision farming. AgXeed achieves this in two ways. Firstly, it reduces the weight on the soil. Secondly, it supports farmers in benefiting from a more digitalised and automated agricultural sector. The aim is to make the sector more sustainable and provide farmers with better information.
A key challenge for Scope when designing the second-generation AgBot was to create a design that aligns with AgXeed’s brand identity and the spirit of precision farming. The design had to look light and flexible, yet also decisive.
Identity Of AgXeed
This new design gives AgXeed's agricultural machinery a high-quality, distinctive look. It thereby emphasises the innovative nature of this high-tech agricultural technology.
The AgBot is lightweight to protect soil life whilst offering substantial power, making it highly versatile. The new design visualises these advantages in a unique balance, combining a lightweight, innovative, high-precision look with robust power.
integration of requirements
A key challenge was to integrate the functional components, legal requirements regarding dimensions and design seamlessly.
Due to the increased power and longer run time, the design required two 300-litre diesel tanks and a radiator with a large cooling surface area. At the same time, the aim was to keep the machine as low as possible while ensuring sufficient manoeuvrability for front- and rear-mounted implements.
To make optimal use of the internal space, the diesel tanks were produced using roto moulding. The covers were produced using vacuum forming. These production techniques provided the necessary design freedom, resulting in an efficient, streamlined housing design.
Integrated Ergonomics
Although the AgBot is an autonomous machine, there are times when the user can operate it manually. The design incorporates thoughtful solutions to facilitate this.
For instance, the start/stop button is positioned on the outside of the machine to allow it to be started easily without opening any covers. The controls for the lifting mechanism are also accessible from the side.
The covers are opened to clean the filters. The clever positioning of the hinge shaft creates a wide opening. This provides easy access to various components, such as the filter and the AdBlue tank, as well as a handle to reach the diesel tank’s filler neck.
Finally, handles were positioned on the front of the machine. These make it easy to climb onto the machine to clean the Lidar sensor.
Graphics & Brand identity
The agricultural machine must perform well, which demands pragmatic choices. One example is the radiator that is located on top of the machine. The graphics on the machine bring together the functional components, design elements and AgXeed’s brand identity.
The graphics next to the radiator, for instance, create a visual link with the design of the machine. The LED strips are visually extended by a green line, creating a visual connection.
The brand identity and the machine’s name align with its dynamic contour lines.
timing and production
Efficient project management was crucial for success given the tight schedule and short deadline. This meant that the Scope team had to make quick decisions about design directions and production methods.
Virtual reality enabled them to visualise ideas quickly and make well-informed decisions.