a new identity
for the french
medical company soluscope


To design an endoscope washing machine for Soluscope that can credibly communicate implemented product improvements and the individuality of the company, Scope worked on-site with a Soluscope team. Based on insight into the possibilities and feasibility of new ideas, the housing of the Series4 washing machine was developed and delivered in 3D CAD. Scope remained closely involved in the realization process and also guided the Soluscope engineers in this phase.

Soluscope (a French company from Marseille) asked Scope to design its washing machine for endoscopes (Series4). The aim was to make a successor to the S3 in which some product improvements would be made, while retaining proven components in the base. The new look of the Series4 had to credibly communicate the implemented product improvements.

analysis & interviews in Marseille

Soluscope wanted the new washing machine to represent the individuality of the company. We worked with them on-site, so we got to know the company better and we could consider the functionality of the endoscope washing machines and the preconditions .

identity investigation

The analysis of our interviews showed that Soluscope stands for humanity , kindness and humor . The company makes products that are fast , small and efficient . Products that are tailor-made for the hospital world, where reliability , professionalism and hygiene are very important. With this starting point, Scope worked on developing a design language for the Series4. We defined product features and visualized the design for the new washing machine with reference images. On location we made the first sketches for the improved product.

Housing design

Together with the Soluscope core team, we mapped out the practical possibilities and were able to test the feasibility of ideas and principles. We realized the development of the housing in-house, resulting in 1:1 models of the Series4 that served as a reference for further development. Scope delivered the design of the housing in 3D CAD , where we worked out different colors and shape definitions and we guided the Soluscope engineers in the realization of the product.